*founder and creative director*
is a lifestyle brand and creative team following the concept of ‘Headache’. The Brand manifests ‘Headache’ from the perspectives of Mindset and Merchandising, advocating to deal with troubles in daily life in an optimistic manner.
provides a solution for headaches. We are dedicated to promoting communication through emotional healing with visual culture and artistic IP. Our approach is to stay happy and innocent, while embracing the headaches with optimism.
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